Bluemonk

What did we do:

Engaged in a strategic collaboration with Philips to overhaul and optimize their content environment to meet their diverse content needs and strategies. The new online platform boasts a contemporary and dynamic user experience, while providing a tailored approach to content delivery that aligns seamlessly with Philips' brand objectives. The outcome is a well-crafted digital content ecosystem that empowers Philips to effectively connect with and engage its target audience, enhancing its corporate presence in the digital space.

Content strategy

Developed a robust content strategy that aligns with Philips' vision, brand values, and audience preferences, to deliver an engaging and informative user experience.

User research

Conducted extensive user research to identify pain points, preferences, and behaviors of Philips' target audience, leading to the development of a user-centric content environment that enhances user satisfaction and engagement. This includes optimizing the user journey, simplifying navigation, and improving the overall user experience to create a platform that resonates with the needs of Philips' customers.

Design System

Collaborated with Philips to create a visually appealing and intuitive interface design that enhances user navigation, simplifies content discovery, and maximizes engagement across multiple devices and platforms.